Free resource
The GymRamp Growth Audit Checklist
Eighteen questions every fitness business owner should be able to answer. If you can't answer one with confidence, that's usually where membership growth is leaking.
The checklist
What a well-run membership business can answer
Leads & Speed to Lead
- We know our monthly lead volume by source.
- Every new lead is contacted within 5 minutes during business hours.
- We track contact rate (leads reached ÷ leads received).
- Unreached leads get a defined follow-up sequence, not a single attempt.
Appointments & Show Rate
- We track appointment rate and show rate every week.
- Every appointment gets a confirmation and a same-day reminder.
- No-shows are re-contacted within 24 hours.
Membership Sales
- Our sales team follows a written, consistent consultation process.
- We know close rate by salesperson.
- New staff are trained and certified before they sell.
- Sales conversations are role-played and coached regularly.
Retention & Value
- We know average membership value and average member lifetime.
- We track monthly cancellations and the reasons behind them.
- Referrals are asked for at defined moments, not left to chance.
Measurement & Accountability
- Every location reviews the same KPIs on the same schedule.
- Each KPI has a target the team understands.
- We know our cost to acquire a member vs. that member's lifetime value.
- We have a written 90-day plan with owners and deadlines.